As most of know by now, the key mGaadi value proposition is auto drivers who go ON METER and arrive at your pickup location instead of you needing to go searching. Over 4,300 auto drivers are part of the mGaadi network and, while their home locations are spread all across Bangalore, majority of their orbits are in South Bangalore.
Against this backdrop, it should not surprise anyone that pickup and dropoff locations play a dominant role in answering the question “If customer X made a request, will she actually get an mGaadi auto?” But there are nuances and other factors at play so I thought it’ll be useful to elaborate.
#1 Population Density/Sparsity
The density and availability of drivers is lower in outlying or sparsely populated neighbourhoods (e.g. Konanakunte, Kanakapura Road, Yelahanka New Town) so we usually fail to fulfill customer requests from these areas. You can call these our red zones.
#2 Cartelized Areas
Areas like Whitefield, Marathahalli, Kagdaspura, and CV Raman Nagar are cartelized and majority of auto drivers in these areas DO NO’T go on meter. In fact, Whitefield and Marathahalli can be more accurately termed as “heavily cartelized”. Customers from these areas are a LOT more eager to start using mGaadi and we are unable to satisfy demand because the number of meter-going drivers in these areas is still limited. We used to classify these areas as red zones but they are threatening to go double red — when assigned drivers “flake out” at the last minute, it’s very hard to find replacement drivers.
#3 Dead Zones
“Dead zones” are dropoff locations where auto drivers are not likely to get their next customers without driving 2-4km of “dead miles” (to reach the nearest commuting hub). Some of the Bangalore dead zone areas for mGaadi drivers are Hennur Rd, Electronic City, Kundanahalli Gate, Challagatta, Kanakapura Rd, and Gubballla Gate. Dead zones are sometimes associated with certain times of day. For example, auto drivers don’t like to go to Basavanagudi/NR Colony after 10am (largely residential areas means the office going crowd has already left).
#4 Time of Day
Since there are fewer drivers who work late night and early morning, it’s harder to fulfill these trips, especially when a driver changes his mind at the last minute.