A different kind of Indian city

By August 12, 2013 About, Commuting No Comments
Pic courtesy designpublic.in

Pic courtesy designpublic.in

Population of Indian cities, already more than 340 million, is projected to reach 600 million by 2030. Daily passenger trips among 87 of the country’s major cities will have doubled to roughly 482 million a day. Commuting in Indian cities is universally painful. The texture of pain might differ – based on whether one uses public transportation, takes auto rickshaws or drives a personal car. Commuters privileged enough with access to chauffeur-driven vehicles, company shuttles or taxis fare better… but they too are not immune to gnarling traffic conditions.

We would like to see a different Indian city. A better city. A city where more people use public transportation. A city with less privately-owned cars plying on roads. A city with more green vehicles than ever before. A city with seamless multi-modal transportation options. A city where you stop associating vehicles with owning or EMIs or renting… actually a city where you stop thinking of vehicles altogether and instead think of commuting options. A city where commuting evokes on-demand and transactional in a manner not different from Amazon EC2. A city where commuting via an auto rickshaw is no longer a game of Russian roulette. A city where auto rickshaw drivers don’t need to waste fuel (or time) looking for customers. A city with significantly less friction between commuters and auto rickshaw drivers. A city where driving an auto rickshaw could well be the start of a fruitful career. A city where you won’t see too many auto rickshaw drivers driving a rental vehicle with nary a change to his standard of living. A city where your taxi company will not call you at the last minute to regretfully convey their inability to fulfill your airport dropoff booking. A city whose residents breathe more fresh air than ever before. A city where cyclists and runners are no longer endangered species.

You might say we are dreamers but we are not the only ones. (Thank you John Lennon)

B.H.A.G. (Big Hoary Audacious Goal). You can’t bring about change without dreaming big.

We have to start somewhere though. What is our proverbial beachhead?

Auto rickshaws.


There is a LOT of pain and a LOT of inefficiencies in this commuting vertical. Pain for commuters. Pain for drivers. In fact it’s a perfect storm begging for a solution to efface all that pain. We are building mGaadi to be that solution.

What are our motivations?

Over 95% of India’s workforce (which includes approximately 30 million commercial drivers) is unorganized. Research has demonstrated that financial and health decision “defaults” and income determinism are significant inflection points in raising the standard and quality of living of this demographic. We are passionate about mGaadi’s potential as a market-based solution that will delight commuters and generate incremental income (and social security cover) for auto rickshaw drivers. Some might call this an inclusive solution. We prefer to call it a fair solution.


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