Monthly Archives: December 2014

10,000 toasts to our field operations and customer service teams

By | Autos | 4 Comments

Say hello to our 5 digit milestone – 10,000. On Nov 28, 2014 we enrolled auto driver #10,000 into the mGaadi network. Barring a passing mention on an outreach email and a push notification to the Android users, the milestone almost went by uneventfully.

As caught up on my Twitter stream on Friday, this tweet caught my attention:

It struck me that we were doing such a disservice to our field operations and customer service teams. For months, this milestone was the rallying cry to the field operations team and we had almost let it pass uneventfully. We had changed goal posts for the operations team a few months ago but still…

Bear with me while I dwell on this number a bit.

What’s so special about this 5-digit number? When we launched the mGaadi service on Dec 12, 2013, we had 500 auto drivers, 10,000 was this Big Hoary Audacious Goal! We had breached it before our 1-year anniversary. The best part is that we could done this two months earlier *if we had wanted to* but that’s a blog post for another day.

To every member of the Field Operations and Customer Service teams (even the ones who’ve moved on), a big BIG THANK YOU!!

To put this number in perspective, some fun statistics:

  1. 10,000 auto rickshaws represent 6.25% of Bangalore’s total (using the official RTO numbers)
  2. If you were to line up 10,000 Bajaj auto rickshaws bumper-to-bumper, they would cover 26.35 km (No no! It’s not what you are thinking – mGaadi has NO intention to call for an auto rickshaw bandh J)
  3. If you were to stack 10,000 Bajaj auto rickshaws, it would extend 17.8 km up into the sky

And of course, we are just getting warmed up. As the trends from this Bangalore #autoraid showed us, there are at least 70,000 more that might potentially enroll with a service like mGaadi.

One more thing… do you know that we now have competition in Bangalore?